Ever feel like digital marketing is a puzzle with too many pieces? Let’s change that! I’m going to walk you through creating a marketing plan that actually works – no tech jargon, just clear steps you can take today.
🎯 Step 1: Get yo Know Your People
(Because marketing without knowing your audience is like sending party invites to the wrong address!)
What to Do:
- Send a quick survey to your current customers asking:
- What challenges they face
- Where they spend time online
- What kind of content helps them most
- Check your Facebook Page insights to see which posts your audience loves
- Look at your website data to understand what content keeps people reading
Action Step:
Create a simple one-page profile of your ideal customer. Include:
- Their age range
- Main challenges
- Goals and dreams
- Where they hang out online
- What questions they’re asking
💡 Step 2: Set Goals You Can Actually Reach
(Because “get more customers” is like saying “get healthier” – too vague to act on!)
What to Do:
Write down specific goals like:
- “Get 50 new email subscribers in the next month”
- “Book 5 new clients through Facebook this quarter”
- “Increase website visits by 100 people per month”
Action Step:
Pick ONE main goal for the next 90 days. Write it down and put it where you’ll see it daily.
📊 Step 3: Choose Your Platforms Wisely
(Don’t try to be everywhere – be where your customers are!)
Best Platforms for Women Over 40:
- Facebook: Great for building community and sharing longer content
- Instagram: Perfect if your business is visual (fashion, food, design)
- LinkedIn: Ideal for professional services and B2B
- Email: Your most powerful tool for staying in touch
Action Step:
Pick TWO platforms where your ideal customers spend time. Focus only on these for the next 90 days.
📝 Step 4: Create Content That Connects
(Share stories and solutions, not just sales pitches)
Content Ideas That Work:
- Success Stories: Share how you’ve helped others
- Quick Tips: Offer solutions to common problems
- Behind-the-Scenes: Show your work process
- Q&A Posts: Answer frequently asked questions
- How-To Guides: Teach something valuable
Action Step:
Create a simple content calendar:
- Monday: Share a tip
- Wednesday: Tell a story
- Friday: Answer a common question
📈 Step 5: Track What Works
(So you can do more of what’s working and less of what isn’t)
Simple Things to Track:
- Which posts get the most comments
- What emails people actually open and click
- Which website pages people spend time on
Action Step:
At the end of each month, spend 30 minutes reviewing:
- Your most-visited webpage
- Your most popular post
- Your most-clicked email
Free Tools to Make Life Easier
Planning:
- Trello: Organize your marketing tasks (free plan)
- Google Calendar: Plan your content schedule
Creating:
- Canva: Make beautiful graphics (free plan)
- Google Docs: Write and save your content
Tracking:
- Facebook Insights: Understand your social media impact
- Google Analytics: See your website stats
Your First Week Action Plan:
- Day 1: Write down your ONE main goal
- Day 2: Create your ideal customer profile
- Day 4: Plan your first month of content topics
- Day 5: Set up your free tools
Remember:
- Start small and build consistently
- Focus on helping, not selling
- Be yourself – authenticity attracts your ideal clients
- Celebrate every win, no matter how small
Need More Help?
Want to dive deeper into specific strategies? Check out:
- How to Set Up Your First Digital Marketing Campaign
- Unlock Social Media Success: Low-Cost Strategies for Effective Marketing
Share your biggest digital marketing challenge in the comments below. What’s one step you’ll take this week to move forward?
Stay in the loop by signing up for my newsletter for regular updates, tips, and resources to help grow your business.
Follow up with me anytime for more guidance on your journey to success!
Contact Me Today | Read More on the Blog | Sign Up for the Newsletter
You’ve got this! And we’re here to help you every step of the way. 💪
Pro Tip: Save this article for reference, and tackle one section at a time. Progress beats perfection every time!